The L'Oréal Paris laboratories have reformulated Revitalift Anti-Wrinkle and Firming Day cream to be enriched with Elastin, which reduces the appearance of wrinkles and helps improve the skin's elasticity; skin feels firmer. Enriched with Pro-Retinol A, an advanced and innovative form of vitamin A, and Elastin, Revitalift reduces the appearance of wrinkles and makes skin feel tangibly firmer. Unless you want a permanent lift, there's always Revitalift.